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Tel: +44 (0)1223 421 034
Fax: +44 (0)1223 420 844
Email: info@ososim.com
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Ososim Ltd.
St John’s Innovation Centre
Cowley Road
Cambridge
CB4 0WS
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Ososim supports its clients by bringing together experts from the worlds of gaming technology, artificial intelligence, neuroscience, learning design, organisational behaviour and corporate learning.
Who we are

The Team

Ososim is led by a team of experienced, diverse and inquisitive people who are passionate about the impact that effective learning, enabled by technology, can have on individuals, companies and the community.

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Elisa Alabaster
Head of Design and Development

She has been designing and running educational business simulations and teaching executive management courses since 1990. She has been involved with a wide range of simulation businesses from large corporates to entrepreneurial start-ups.

She is familiar with a variety of simulations and has used and facilitated many different games and tools. Elisa has a BA from Harvard University and an MBA from INSEAD, France.

Jonathan Knight
Chief Executive Officer

He began his career in investment banking and then spent 10 years in strategy consulting.  He was part of the leadership team that established Accenture Learning, focused on transforming and managing the delivery of learning and training for large corporations. He was a founding member of the EU’s eLearning Industry Group. 

Jonathan has an MA from Cambridge University and an MBA from INSEAD, France.

Toby Simpson
Chief Technology Officer

Toby started out designing and creating computer games in the early 90s on a variety of platforms before moving on to manage the production of the highly successful Creatures games.

He spent the first decade of the new millennium creating a biological inspired simulation engine capable of delivering a world of incredible detail to thousands of simultaneous users.

Toby believes in providing software solutions where complexity emerges from the interactions of simple components.

Khurshed Dehnugara
Non-Executive Chairman

He leads Relume, a research and advisory firm working at the most senior levels of complex global organisations.

He specialises in working with the CEOs and Executive Teams of Challenger Organisations and is co-author of the book The Challenger Spirit – Organisations That Disturb The Status Quo.

Simon Jones
Non-Executive Director, Company Secretary and Finance Advisor

He started his professional career in retail banking and then moved on to management consulting. Most recently he was CEO of a global telecoms consulting and research company, growing it seven-fold in 12 years including its sale, various acquisitions and international expansion.

He now provides consulting support on revenue generation, HR, finance and operational issues to businesses, is an angel investor and holds a portfolio of Non-executive Director positions.  He is a certified Business Coach, holds an Economics degree from Cambridge University and an MBA from the University of Pennsylvania.

Asher Rickayzen
Non-Executive Director

He believes that the only sustainable advantage any business can have is the ability to learn more quickly than its competitors. He is a partner in Relume, a research and advisory firm in the field of organisational change and transformation.

He holds a BSC in Civil Engineering from Southampton University and an MSc in Organisational Change from Ashridge. He is also a guest lecturer in Strategy Execution at Cass Business School and a member of the Advisory Board on their MSc in Management.

Bettina Büchel
Advisory Board

Bettina Büchel, is Professor of Strategy and Organization at IMD, Lausanne, Switzerland. Her research topics include strategy implementation, new business development, strategic alliances and change management. She is currently focusing on the implementation of strategic initiatives within organizations.

At IMD, she is the director of two public programmes (Orchestrating Winning Performance and Strategic Leadership for Women) and in-company programs and has worked with executive teams to develop and implement strategies. In addition, Bettina has been a consultant in private and public companies in Asia and Europe, e.g. Nestlé, Eli Lilly, UCB, Danisco, Linde, Holcim, UBS, and WHO. Based on her work with companies, she has written numerous case studies on organisations across the world such as Nestlé, BASF, SGS, Holcim.

Arie de Geus
Advisory Board

Arie de Geus – a ‘global statesman’ of business change, is widely recognised as the originator of many of the principles and practises underlying the Learning Organisation concept.

Arie spent 38 years on three continents as a line manager at Royal Dutch Shell, and finished his career as the Corporate Planning Director in charge of business and scenario planning. In 1988 he published the seminal “Planning is Learning” article in the Harvard Business Review. Since his retirement from Shell in 1989, Arie has headed an advisory group to the World Bank and consults with government and private institutions. He was previously a visiting fellow at London Business School, a board member of the Organizational Learning Center at the Massachusetts Institute of Technology, and the Nijenrode Learning Centre in the Netherlands. Arie is the author of the award-winning bestseller, The Living Company (1997).

Lynda Gratton
Advisory Board

Lynda Gratton, Professor of Management Practice at London Business School and founder of the Hot Spots Movement. She is considered one of the world’s authorities on people in organisations and actively advises companies across the world.

Over the last decade Lynda has been profiled in numerous magazines including Personnel Today, The Guardian and the Financial Times. In 2007 Human Resources Magazine ranked her as one of the top two most influential people of the profession and she is regularly included by The Times as one of the world’s top business thinkers.

Demis Hassabis
Advisory Board

Demis Hassabis, a computer games designer, AI programmer, neuroscientist and world-class games player. Demis was the founder of Elixir Studios, a high profile London-based independent games developer, renowned for the scope and originality of its game concepts and for its pioneering technology.

In 2005 he switched to cognitive neuroscience, working in the field of autobiographical memory and amnesia, obtaining a PhD in Cognitive Neuroscience from University College London and a visiting scientist jointly at MIT and Harvard. In 2011 he co-founded DeepMind Technologies, which was acquired by Google in 2014.

Maarten Nijhoff Asser
Ososim Associate

Maarten has been a successful facilitator, designer and orchestrator of executive programmes across the globe for the last twenty years. Maarten collaborates with various international business schools especially Tuck School of Business at Dartmouth College and the Indian School of Business, in Hyderabad, India as well as Duke CE.

He graduated from the University of Amsterdam, the Netherlands, Faculty of Law, with a degree in International Organizations and Intellectual Property. Further studies included an MBA from THESEUS International Management Institute in Sophia Antipolis, France. Maarten is the co-designer of the HYDRO Simulation.

Joanna Bissada
Ososim Associate

Joanna Bissada is a business coach, facilitator and trainer, focusing on leadership, performance and cultural transformation in international or multi-cultural environments.

She works in both English and French and her clients includes CAC 40 and Fortune 500 companies in a wide variety of sectors (IT, automobile, press, cosmetics, public sector etc.)

Joanna also teaches leadership and coaching skills for managers and future coaches in a Paris based Coaching School.

Joanna originally qualified as a lawyer and worked for ten years in the international legal department of an American technology multinational, handling legal, business and compliance matters. She holds a Masters in Business Law (Université Paris – La Sorbonne) and passed the Paris Bar with honors.

She is Certified with the International Coach Federation (ICF). Joanna is also certified MBTI (I and II), CTT (Cultural Transformation Tools), trained to facilitate Co-Development and Co-Coaching. She has followed courses on Transactional Analysis, Systemic Approach and NLP.

Joanna brings to her practice her passion and expertise around cross-functional and cross-jurisdictional projects allowing change and innovation as well as her experience being a true business partner.

Andy Craggs
Ososim Associate

Andy Craggs has 20 years of experience in Human Resources Strategy, Talent Management and Organisation Design. His professional experience includes Vice President level positions in Publishing, Media, Advertising and Financial Services including The Wall Street Journal, Sony Pictures Columbia Tristar, Saatchi & Saatchi, and The Walt Disney Company. Key accomplishments included large-scale business transformation, global business development, culture change, executive coaching and leadership development.

Andy has designed and delivered organisational change and leadership projects for global multinationals including Apple, Google, Barclays Capital, M&G, BBC, British Airways, Dyson, France Telecom and Novartis. Andy works in the US, Europe, APAC and Africa, applying cross-cultural experience to complex client assignments. He consults, facilitates and coaches in French, Spanish and English. A dual French/US national, Andy holds a business degree in Finance and Economics.

Sam Dunn
Ososim Associate

Sam Dunn is a Business Psychologist who has worked for twenty years in leadership, team and organisation development for a number of organisations. He has held senior organisation development roles in GlaxoSmithKline, Investec and Diageo.

Sam has a particular interest in group dynamics, leadership development and organisational culture; helping individuals and teams function effectively and achieve commercial success in complex and challenging environments.

Sam has Master’s degree in Occupational Psychology from London Guildhall University. He spent the early part of his career in individual assessment and development, helping organisations hire and develop talent.

Tom Ryan
Ososim Associate

Tom is an international business consultant and educator with 35 years of experience and expertise covering strategic planning, business development and financial management who works with senior leadership teams at knowledge-based people organisations to deliver strategic and financial results.

His professional experience includes time with E&Y and PwC, financial management positions in a variety of industries, management consultants AT Kearney in New York and leading the company-specific executive education business London Business School.

His has taught courses at London Business School, Chartered Accountants Ireland and international development programmes in the former Soviet Union.  He has written case studies in accounting, finance and new venture development.

Tara Swart
Ososim Associate

Tara is the only leadership coach with a PhD in neuroscience and a successful career as medical doctor behind her. This unique combination of experience comes together to create an uncompromising and holistic impact on performance optimisation in businesses in the UK and USA.

Tara is at the forefront of the application of neuroscience to business and is passionate about disseminating simple, pragmatic neuroscience-based messages that change the way people work and sustainably translate to tangible financial improvement in the business.

She is a published author of a book and over 20 articles in journals of neuroscience and coaching. She speaks globally on the brain in business at international conferences, blue chip corporations and at top business schools including Oxford, Stanford and MIT.

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