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Ososim Ltd.
St John’s Innovation Centre
Cowley Road
United Kingdom
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Ososim supports its clients by bringing together experts from the worlds of gaming technology, artificial intelligence, neuroscience, learning design, organisational behaviour and corporate learning.
Who we are

The Team

Ososim is led by a team of experienced, diverse and inquisitive people who are passionate about the impact that effective learning, enabled by technology, can have on individuals, companies and the community.

Elisa Alabaster

She has been designing and running educational business simulations and teaching executive management courses since 1990. She has been involved with a wide range of simulation businesses from large corporates to entrepreneurial start-ups.

She is familiar with a variety of simulations and has used and facilitated many different games and tools. Elisa has a BA from Harvard University and an MBA from INSEAD, France.

Jonathan Knight

He began his career in investment banking and then spent 10 years in strategy consulting.  He was part of the leadership team that established Accenture Learning, focused on transforming and managing the delivery of learning and training for large corporations. He was a founding member of the EU’s eLearning Industry Group. 

Jonathan has an MA from Cambridge University and an MBA from INSEAD, France.

Khurshed Dehnugara

He leads Relume, a research and advisory firm working at the most senior levels of complex global organisations.

He specialises in working with the CEOs and Executive Teams of Challenger Organisations and is co-author of the book The Challenger Spirit – Organisations That Disturb The Status Quo.

Simon Jones

He started his professional career in retail banking and then moved on to management consulting. Most recently he was CEO of a global telecoms consulting and research company, growing it seven-fold in 12 years including its sale, various acquisitions and international expansion.

He now provides consulting support on revenue generation, HR, finance and operational issues to businesses, is an angel investor and holds a portfolio of Non-executive Director positions.  He is a certified Business Coach, holds an Economics degree from Cambridge University and an MBA from the University of Pennsylvania.

Lynda Gratton

Lynda Gratton, Professor of Management Practice at London Business School and founder of the Hot Spots Movement. She is considered one of the world’s authorities on people in organisations and actively advises companies across the world.

Over the last decade Lynda has been profiled in numerous magazines including Personnel Today, The Guardian and the Financial Times. In 2007 Human Resources Magazine ranked her as one of the top two most influential people of the profession and she is regularly included by The Times as one of the world’s top business thinkers.

Toby Simpson

Toby started out designing and creating computer games in the early 90s on a variety of
platforms before moving on to manage the production of the highly successful Creatures
games. Toby was co-founder and CTO of, an ambitious project to create a self-
learning blockchain network.

He spent the first decade of the new millennium creating a biological inspired simulation
engine capable of delivering a world of incredible detail to thousands of simultaneous users.
Toby believes in providing software solutions where complexity emerges from the
interactions of simple components.

He was Chief Technology Officer of Ososim for five years and continues to provide advice on
emerging technologies, leverages his extensive experience to support the development
team and helps set the strategic direction of the business.

Maarten Nijhoff Asser
Ososim Associate

Maarten has been a successful facilitator, designer and orchestrator of executive programmes across the globe for the last twenty years. Maarten collaborates with various international business schools especially Tuck School of Business at Dartmouth College and the Indian School of Business, in Hyderabad, India as well as Duke CE.

He graduated from the University of Amsterdam, the Netherlands, Faculty of Law, with a degree in International Organizations and Intellectual Property. Further studies included an MBA from THESEUS International Management Institute in Sophia Antipolis, France. Maarten is the co-designer of the HYDRO Simulation.

Joanna Bissada
Ososim Associate

Joanna Bissada is a business coach, facilitator and trainer, focusing on leadership, performance and cultural transformation in international or multi-cultural environments.

She works in both English and French and her clients includes CAC 40 and Fortune 500 companies in a wide variety of sectors (IT, automobile, press, cosmetics, public sector etc.)

Joanna also teaches leadership and coaching skills for managers and future coaches in a Paris based Coaching School.

Joanna originally qualified as a lawyer and worked for ten years in the international legal department of an American technology multinational, handling legal, business and compliance matters. She holds a Masters in Business Law (Université Paris – La Sorbonne) and passed the Paris Bar with honors.

She is Certified with the International Coach Federation (ICF). Joanna is also certified MBTI (I and II), CTT (Cultural Transformation Tools), trained to facilitate Co-Development and Co-Coaching. She has followed courses on Transactional Analysis, Systemic Approach and NLP.

Joanna brings to her practice her passion and expertise around cross-functional and cross-jurisdictional projects allowing change and innovation as well as her experience being a true business partner.

Virginia Brumby
Ososim Associate

With a background in PR and communications, Virginia has been running her own company in Singapore since 2010. She has worked with and consulted for organizations in Europe, Asia, Australia, and North & South America, helping them improve their communications and marketing strategy.

Virginia has a BA from Washington and Lee University (USA) and an MBA from INSEAD (France & Singapore.) She is currently an Entrepreneur in Residence at INSEAD.

Christophe Ferreira
Ososim Associate

After working as an M&A lawyer and private banker in Europe and South America, Christophe moved into management, running an export company in India, and a lifestyle-focused business in Singapore.

He has a strong interest in HR, and has developed specific practices to recruit multicultural talent.

Christophe has degrees from Toulouse Law School, EM Lyon Business School, and has passed the Paris Bar Exam. He regularly assists with courses at INSEAD.

Kate Philips-Kaiser
Ososim Associate

Kate Philips-Kaiser is an international leadership coach and business founder with over 20 years of experience working with entrepreneurs, managers and teams from around the world.

As a certified coach, Kate has worked with hundreds of individuals and teams, providing the support and structure to understand their dynamics and drive better outcomes for themselves and their stakeholders. She founded her own business, AmphiMedia, to provide an innovative methodology and technology for facilitating reflection and social learning in executive development.

At the start of her career, Kate was a manager of Sales Operations and Marketing for Europe, Middle East and Africa with global telecom manufacturer Nortel, based in Paris, and previously as Coordinator of the Centre for Canada-Asia Business Relations at Queen’s University in Canada.

Kate holds an MBA from INSEAD (1997), where she also completed the Consulting and Coaching for Change program (Diploma in Clinical Organisational Psychology) (2010). She also has a Bachelor of Arts and Science Honours (1994) in Economics and Politics from Queen’s University, Canada.

Marie-Lys Leschiera
Ososim Associate

Marie-Lys has been designing and teaching executive education courses in various business institutions (HEC Paris, Emeritus, INSEAD, IMD) and multinational companies since 2006.

Drawing from her diverse background and intensive exposure to international environments, she brings a practical and down-to-earth approach to her courses, through the use of custom-made cases, exercises and/or management simulations.

Marie-Lys graduated as an engineer from Ecole Nationale Supérieure de l’Aéronautique de de l’Espace (SUPAERO) in Toulouse (France) and holds a business degree from this school.

Tom Ryan
Ososim Associate

Tom is an international business consultant and educator with 35 years of experience and expertise covering strategic planning, business development and financial management who works with senior leadership teams at knowledge-based people organisations to deliver strategic and financial results.

His professional experience includes time with E&Y and PwC, financial management positions in a variety of industries, management consultants AT Kearney in New York and leading the company-specific executive education business London Business School.

His has taught courses at London Business School, Chartered Accountants Ireland and international development programmes in the former Soviet Union.  He has written case studies in accounting, finance and new venture development.

Tara Swart
Ososim Associate

Tara is the only leadership coach with a PhD in neuroscience and a successful career as medical doctor behind her. This unique combination of experience comes together to create an uncompromising and holistic impact on performance optimisation in businesses in the UK and USA.

Tara is at the forefront of the application of neuroscience to business and is passionate about disseminating simple, pragmatic neuroscience-based messages that change the way people work and sustainably translate to tangible financial improvement in the business.

She is a published author of a book and over 20 articles in journals of neuroscience and coaching. She speaks globally on the brain in business at international conferences, blue chip corporations and at top business schools including Oxford, Stanford and MIT.

Paul Ward
Ososim Associate

As an Executive coach and trainer, Paul focuses on the key motivational drivers of individuals and teams. As a Master Practitioner and trainer of NLP and a Licensed Trainer of Motivational maps, with over 20 years of management experience, Paul uses Motivational Map technology to unlock what really drives people at work and in life.

Paul works with individuals and teams to develop improved engagement and motivation through positive communication and influence. He also works with other coaches and consultants in helping them grow opportunities with their clients.


Craig Collins

Craig has more than twenty-five years international experience in the design and delivery of leadership development initiatives.  He also assists intact teams to take their performance to the next level and coaches senior executives.  Many of the groups he works with consist of participants from a variety of cultural backgrounds.

Craig is skilled at striking a dynamic balance between facilitating and instructing.  He is able to challenge and stretch participants while simultaneously creating a secure space for experimenting with new approaches.

During his business career, Craig worked for John Deere in marketing and product support roles in the US, Europe and the Middle East.  Craig holds US and Belgian nationalities and has lived and worked in the US, the UK, Greece, Germany and Belgium.  He also has significant work experience in Turkey, the Middle East, East and Southeast Asia and Australia.

After receiving his undergraduate degree from Rice University, Craig gained practical leadership experience as a US naval officer.  He received a scholarship for a year’s graduate study at the University of Cologne. Craig attended a joint MBA program at SMU and Thunderbird.

David Dinwoodie

David has held senior management positions, with pan-European and global responsibilities in Ernst & Young, BICC General Cable, Planeta de Agostini and Bristol-Myers Squibb. He is an expert in leadership development and strategic management and brings over 25 years of international business experience.

David held the positions of Executive Director of ESADE Executive Education and General Manager of EADA Business School. Previously, David held the position of Vice-President of Global Leadership Solutions at the Center for Creative Leadership© (CCL©). He managed CCL’s global portfolio of Open Enrolment Programs, Corporate Learning Solutions, Coaching and Assessment Services across 12 campuses worldwide.  As a faculty member and executive coach, David has designed and delivered leadership development engagements for global clients across the Americas, Europe, Middle East and Asia.

David holds a Master of International Management from the Thunderbird School of Global Management and earned an MBA from ESADE Business School in Barcelona. His doctoral degree in the area of Organizational Psychology is from Aston University (UK). His research activities are centered on organizations engaged in internationalization processes that seek leadership strategies to create performance-oriented cultures.

David is co-author of the book Becoming a Strategic Leader: Your Role in Your Organization’s Enduring Success. He was the recipient of the EFMD Excellence in Practice Gold Award for the program Accelerated Leadership for Transformational Change together with the Mars Corporation.